Last updated: 3 April 2026
This Privacy Policy explains how LMF SAS ("we", "us", "our"), the operator of SelectiveFill, collects, processes, and protects your personal data when you use the SelectiveFill service.
Data Controller: LMF SAS, SIREN 838 953 479, based in Paris, France. SelectiveFill acts as an independent data controller for account management, billing, security, and service operation. For user content processing (image generation), SelectiveFill may act as a controller or joint controller depending on context, as it determines preprocessing methods, provider routing, and retention policies.
Contact: privacy@selectivefill.com
Account data: name, email address, and authentication credentials (via Google OAuth). Payment information is processed by Stripe and is not stored on our servers.
Usage data: job IDs, timestamps, model used, credit transactions, IP address, and plugin version.
Content data: source images, reference images, and text prompts that you submit for generation, and the resulting output images.
We process your data for the following purposes:
When you submit a generation request, your content data (source images, reference images, prompts) is transmitted to our servers. Reference images may be preprocessed on our servers (for example, cropping, resizing, and format conversion) before being forwarded to the following third-party AI model providers for processing:
| Provider | Data Received | Retention | Training Use |
|---|---|---|---|
| Google (Gemini API, Paid Services) | Images, prompts, outputs | Logged for limited period for abuse monitoring | Not used to train or improve Google products |
| Freepik | Images, prompts | Per Freepik API terms | Per Freepik terms |
| Recraft | Images, prompts, outputs | Short retention per published documentation | Not used for model training per published terms |
Other service providers:
| Provider | Purpose | Data Shared |
|---|---|---|
| Stripe | Payment processing | Email, payment method, transaction data |
| Resend | Transactional email | Email address, message content |
| Google (OAuth) | Authentication | Email address, name |
| HostHatch | Infrastructure hosting | All data processed on our servers is hosted here |
We do not sell, rent, or share your personal data with third parties for marketing purposes.
Your data may be transferred to and processed in countries outside the European Economic Area (EEA), including the United States, where our sub-processors operate. These transfers are protected by:
Account data: retained for the duration of your account and for 3 years after account closure (as required by French commercial law).
Content data (images and prompts): retained on our servers only for the duration necessary to process your generation request. Images are not stored long-term on our servers after the result is delivered to you. Sub-processor retention periods are described in section 3 above.
Usage data and logs: retained for up to 12 months for security and abuse prevention purposes.
Billing data: retained by Stripe in accordance with Stripe's privacy policy and applicable financial record-keeping requirements.
Under the GDPR, you have the right to:
To exercise these rights, contact us at privacy@selectivefill.com. We will respond within 30 days.
You also have the right to lodge a complaint with the French data protection authority (CNIL) or the supervisory authority of your country of residence.
We implement appropriate technical and organizational measures to protect your data, including encryption in transit (TLS), access controls, and regular security reviews.
The Service is not directed at children under 16 years of age. We do not knowingly collect personal data from children under 16.
If you upload images containing identifiable individuals, you are responsible for having obtained any necessary consent from those individuals. We process such images solely to provide the Service and do not use them for any other purpose. We do not perform facial recognition or biometric analysis on uploaded images.
We will notify you of material changes to this policy by email or through the Service. The updated policy will be posted at selectivefill.com/privacy with the revision date.